Target Your Health and Wellness Readers With The Content They Need
Healthcare and wellness content can be heavy with details and overwhelming to your readers. Target your health and wellness readers with the content they need. A freelance nurse writer can craft your message in a way that is more likely to be read and to achieve the results you are looking for.
You can find all kinds of numbers and analytics about online reader behavior, but the conclusions are always consistent; website consumers read very little of your content and are not usually looking for information that requires a lot of brain work or time.
You know this. But you are dealing with very important and consequential information concerning people’s lives and bodies.
Every writer, editor, and content manager should be very strategic and intentional with words, information density, and lay-out.
But sometimes you cannot further whittle down your message and formatting only gets you so far.
An experienced nurse healthcare content writer has the expertise and time to layer your content for the level of information your reader is willing to digest when they visit your page.
One person is looking for quick, high-level bullet points and another for deeper understanding.
I can write and design your project so it will meet the needs of everyone who visits your site.
Christa Brown, BSN, RN freelance writer will always work collaboratively and write your piece to your exact specifications, but some of her favorite techniques to optimize your content’s reach and effectiveness are:
- One, two , three, got it! Lists and bullet points should always start with one to a few words comprising the main take-away. If readers only remember those highlights, they will have gotten the point and find value in your content. If you are promoting a benefit or calling to action those words should be featured. Some openers are: improve , relieve, increase/decrease, benefit, help, call, look, check, notice, and take.
- Make them want more with benefits and next steps: Whether a list or a short paragraph open with the words or sentence that will catch readers’ attention and provide the first layer of learning and value. Draw them in with a question, benefit, call to action, or the perfectly placed nugget of information that is exactly what they are searching for.
- Layer it up! After the basics are briefly covered for your quick-takeaway add more detail that expands upon the concept. Then for deeper understanding provide the next level of knowledge. Layering general, mid, and high levels of detail and information will meet the needs of all readers from quick glancers to more in-depth researchers.
For example:
‘C’ the Benefits
Practitioners often promote the benefits of vitamin C.
This antioxidant can support you in a wide variety of ways from
boosting your immune system to supporting healthy collagen & healing.
Vitamin C can be supplemented or found in your favorite foods such as citrus, strawberries,
broccoli, and bell peppers, so grab an extra serving or two each day to improve your well-being!
Your freelance nurse writer will craft your message in an organized way that provides varying levels of information that will meet the needs of every reader. Christa’s strategic techniques will entice your readers to dig deeper into your content, spend more time on your site, and to find you as their go-to source for dependable healthcare and wellness content. Let’s get started.
